Challenging conventional wisdom with a Bear Mindset.

Investment advice has a repetition problem. Buy low, sell high. Diversify. Play it safe. Say something enough times and it starts to sound like wisdom. For Picton Investments, we needed to show the value of thinking differently in a category that often sounds the same. So we started with a simple observation: when everyone repeats the same advice, they start to sound like parrots. We brought that to life in an office full of advisors, each with a parrot squawking the same strategies on a loop. Then Murph, Picton’s grizzly, walked in and cleared the room. A bold reminder: when everyone else repeats the same strategies, adopt a Bear Mindset.

Role: Creative Director