Taking cozy from the sofa to the street.
Comfort shouldn’t be reserved for staying in. For Allbirds’ Kiwi Collection, we wanted to show how easily cozy could move through the day, bringing comfort and style to every occasion. “Cozy, Whenever” became a world people could step into, where the setting keeps changing and feeling comfortable stays constant.
Role: Associate Creative Director
“Cozy, Wherever”
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“Cozy, Wherever”
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“Cozy, Wherever”
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A new world with every step.
We built an abstract studio world around a simple camera move. As our characters walked, the camera followed, and sets changed around them, taking us from the sofa to the street. Dolly moves, set transitions, and match cuts connected different people, styles, and settings, with the shoes guiding us through each scene. The continuous movement made the collection’s versatility feel effortless, bringing every moment back to one promise: Wildly Comfortable.
Stills: Danielle Levitt
Motion: Isaac Ravishankara