Putting people back at the center of investing.
In the wake of the GameStop controversy, Robinhood faced a crisis of trust. We needed to reconnect the brand with the mission it was built on: making investing accessible to everyone. So we put the focus on the people behind that mission. “We Are All Investors” challenged the familiar picture of Wall Street by sharing real customers’ stories—the families, passions, and ambitions behind their investments. A reminder that investing belongs to people from every walk of life.
Role: Art Direction & Design
Case Film
We Are All Investor: Ferris
30s
We Are All Investor: Isabelle
30s
Their lives. Their words. Their Wall Street.
We brought the campaign to life through documentary-style films and photography, meeting customers in their own worlds and letting their personalities lead. Each story showed a fuller picture of an investor, beyond a portfolio or an account balance. Those stories extended across film, social, digital, and out of home, taking everyday investors all the way to the Nasdaq screen in Times Square. Together, their individual declarations—“I am an investor”—gave Robinhood’s promise a human face: We Are All Investors.
