Finding the way forward in what started it all.
To celebrate ten years of Allbirds and introduce the Wool Runner NZ, we went back to the shoe that started it all—and the two people behind it. “Finding Comfort” follows co-founders Tim and Jamie as they reflect on their partnership, their New Zealand roots, and the ideas that shaped the brand. A look back at the original Wool Runner became a way to introduce its next chapter.
Role: Associate Creative Director
“Finding Comfort”
30s
“Wool Runner”
15s
“Comfort”
15s
“Design”
15s
“Quality”
15s
Ten years. One ongoing conversation.
We built the film around an easy conversation, moving from the drawing desk to a walk through the countryside. With no script to memorize, Tim and Jamie had room to reminisce, trade stories, and reflect on what they had built together. Echoing the spirit of Allbirds’ original Kickstarter, the approach made the brand’s history feel personal, playful, and grounded in the founders’ relationship.
From the founders’ story to everyday life.
Alongside the founder film, we created lifestyle work that brought the collection into the present. Where Tim and Jamie explored the thinking behind the shoes, the lifestyle imagery showed how they fit into everyday life. A shared focus on comfort, style, and natural textures connected the two, giving the campaign a consistent feel from the brand’s origins to the people wearing it today.
Stills: Maria Esme del Rio
Motion: Ross Haines
